Having great marketing, advertising, and PR plans are great first steps in assuring your organization has adequate financial resources to carry out your mission. But is it enough? I say no.

The finest website, the classiest brochures, even the snappiest messaging are useless unless there is someone whose prime responsibility is to use these tools (that’s all they really are) to raise revenue.

Some organizations confuse marketing efforts with development efforts. Marketing is part of development, but it is much more. And development is certainly more than just marketing. They both are key to an agency’s success and must compliment each other.

Are you confident you have strong efforts in both marketing AND development? Do they work well together to present a compelling story about what you do? What are you doing to beef up both efforts?