Why People Give

Why People Give

Seth Godin is one smart guy. I like reading his “take” on things. Sometimes he makes my head hurt but he always makes me think. Not by using outrageous examples but by his thoughtful and common sense perspective. (He is speaking later this week at a...
Marketing vs Development

Marketing vs Development

Having great marketing, advertising, and PR plans are great first steps in assuring your organization has adequate financial resources to carry out your mission. But is it enough? I say no. The finest website, the classiest brochures, even the snappiest messaging are...
Engaging Gen Y

Engaging Gen Y

  One comment I hear executive directors make with some regularity is how they wish they could figure out how to expand their volunteer and donor base to include younger people.  I notice, though, that in practice these same executive directors continue to do the...